About
Thanks for visiting my website. My full name is Magdalena Alnakhebi. I am an adaptable creative with experience in marketing, project management, and sales.
I acquired transferable skills at top brands like Cartier, Tommy Hilfiger, and J.M. Weston. My Bachelor's degree is in Business Management from FIT NYC and I earned a Master's Degree from CREA Geneva in Luxury Marketing. Currently, I am the Marketing Manager at a Finance training & consultancy startup.
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I have a strong understanding of intercultural communications and diverse clients due to my background that involves the US, Europe, and the Middle East.
I am self-motivated and passionate about creative projects, continuous learning, excellent client experience, and making a positive impact.
Projects
KLASS ACADEMY - 2020 to 2022
Klass Academy is a Switzerland-based finance training & consultancy startup partnering with Fortune 500 companies and Shared Services Centers. As Marketing Manager and member of the management board, I was responsible for developing and executing the marketing strategy. It included defining the brand image, designing the website, managing verbal and visual communications, planning events, and creating videos in English and French.
Fashion Talks CH is the first fashion community in Geneva focusing on sustainable and local fashion. As co-founder, I developed the brand and co-managed the website and the Instagram page. We conducted events, and interviews with influential fashion experts. Currently, this venture is on hold.
De Grisogono is an ultra-high-end luxury brand from Geneva, Switzerland. Driven by the founder's Mediterranean cultural background, de Grisogono is infused with character. It is described as 'daring' and 'able to push boundaries'. The goal of my proposal was to help the digital transformation of the brand and make recommendations on key variables. After carefully auditing the brand I found that compared to their competitors their website was outdated and their social media strategy wasn't explored to its full extent.
I recommended a new communication strategy and supporting tactics including a marketing campaign.
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In this project, I explored and devised a product solution and its introduction to the market within the brand identity of Bulgari. I analyzed multiple aspects of the business and synthesized insights and ideas in the proposal. Bulgari's legacy spans more than 138 years. The goal was to balance this legacy and values with the latest sustainability trends and modern technology. This would be achieved by launching a new collection and an entirely new category made with 'cultured' diamonds. Bulgari could create a never before seen luxury environment by becoming a pioneer in clear sourcing strategy.
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Team Projects
Armillion Sàrl is a wearable tech startup founded in Geneva in 2017. They have created a high-tech ceramic bracelet that embraces contactless payment and security access. Our team has redefined the identity of the brand and planned a launch campaign. In addition, we conducted a website optimization audit and made recommendations to position the brand for widespread growth.
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Milus is a luxury watch brand that was born in Biel, Switzerland. Our team has prepared a relaunch plan for the 100th anniversary of this heritage brand. This included brand modernization, go-to-market strategy, market-entry, and digital strategy.
Miraval is a wine producer in the French region of Provence. While it is acknowledged as the best rosé in the world, it is perhaps better known for its association with Brad Pitt and Angelina Jolie. Our team created a marketing strategy that set Miraval apart from other wine brands. We emphasized Miraval's authenticity, and connection to land, arts, and people.
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Annalisa Caricato is a small Italian artisanal brand honoring traditional craftmanship and art-inspired bag designs. Our team revisited the brand's identity and proposed a new design concept that aligned with Annalisa's narratives and values. Then we made recommendations for the brand's social media strategy to better connect with their clients.